Google’s Looker Studio (formerly Google Data Studio) is a tool for converting and organizing your data into customizable, informative reports and dashboards.
We use it for all advertising campaigns we run, aggregating data from multiple platforms in one place:
- Baidu ads
- Website (Google Analytics)
- SEO
- Zhihu
- Little Red Book (Xiaohongshu)
Interactive advertising reports
Looker Studio allows you to view keyword performance on Baidu and your website, and compare content performance across all platforms where you have a presence.
The data is presented in a way that makes analysis easier. We typically use charts to review:
- Keyword performance – impressions, spend, cost-per-click, cost-per-lead, etc.
- Overall trends by month – spend, leads, cost-per-lead, etc.
- Comparison of ad groups, campaigns, types of keywords
It’s much more dynamic than receiving this data as a PPT,and more efficient than manually combining data in spreadsheets—making analysis easy.
Easily monitor your Baidu SEO
Even if we are not running an SEO campaign, we’re likely to see some SEO benefits merely from running Baidu ads. We track keyword rankings using the SEO tool Dragon Metrics. Comprehensive data is available in the Dragon Metrics dashboard, while summarized data is available in charts in the Google Looker Studio reports.
This kind of customizable reporting is available as part of our Baidu advertising management service.