Baidu Advertising for Global Businesses

Reach Chinese users searching for what you are selling.

We Know Western Business

As an agency with experience helping hundreds of Western businesses succeed on Baidu, we know how to make Baidu work for you.

Flexible Setup and Recharge

Apply with a foreign or Chinese business entity. Many payment options available.

Full Service

We won’t only do the technical work for your PPC campaign, we’ll create landing pages that convert, and tailor your messaging to Chinese consumers.

Baidu is The Google of China

700 million

monthly active app users

search engine ranking in China

13 billion USD

yearly online marketing revenue

Advantages of Running Baidu Ads With Us

Nanjing Marketing Group has helped over 300 global businesses maximize the effectiveness of their Chinese search marketing campaigns.

Reach users with strong intent

With Baidu search ads, you can get in front of people searching for what you’re selling.

Optimize your cost per lead

We can plan, launch, and continuously optimize your ad campaign.

Test the market quickly

Get up and running within two weeks, and start gaining feedback from real potential customers.

Invest your time in your business

Working with us on a strategic level, you won’t need to watch over keywords and other targeting details.

Large and Small Businesses Recommend Nanjing Marketing Group

“NMG has been a great partner to complement Microsoft Store’s global paid search efforts in an otherwise challenging market.
NMG is able to quickly adapt to changes with consistent results, while their knowledgeable staff is quick to respond, willing to help, and always on the lookout for testing and growth opportunities.”

Ben Carson

Global SEM Manager, Microsoft

“Baidu is a given. If you’re not using Baidu SEM and/or SEO as part of your strategies, you’re missing out on a lot.”
“So much time has been saved by working with NMG, rather than doing it on themselves. If they tried on their own, it would have taken them a couple years, but with NMG they started with us in June and had ads running in July.”

Whitney Beckley

Digital Marketing Director,
Samtec Asia-Pacific (APAC)

“Nanjing Marketing Group has worked with Genie for three months so far, under my leadership. They helped us break through all our marketing targets so far.
Two of those key factors are
1) generating 40 B2B leads that are potentially high-value,
and 2) adding 500+ new WeChat followers per month.
The bilingual team at Nanjing Marketing Group gets along very well with myself, the Chinese boss, and American colleagues as well, providing us with reports in a way that both Americans and Chinese can absorb.”

Grace Liu

Chinese Marketing Manager, Genie

“NMG has always provided diligent and outstanding service. Taking a company internationally can be daunting but NMG takes the reins, guides you into best practices and makes sure that you have the tools required to be successful. NMG has optimized our website for Chinese search engines, provided translations, as well as constantly provides recommendations on best practices, and new avenues to explore. We would highly recommend NMG’s services!”
– Brandon Gordon, Owner

Brandon Gordon

Owner, Bar Codes Talk

Next steps

Check eligibility

Find out if you are allowed to advertise on Baidu.

Join a free consultation

Help us understand your business so we can provide the right marketing advice.

Choose a service level

We’ll send a proposal, and you choose whether to proceed and which services are right for you.