About - Baidu Advertising

Your Baidu Marketing Team Since 2008

BaiduAdvertising.com is operated by Nanjing Marketing Group, a Canadian/Chinese company providing Chinese digital marketing services since 2008.

We set up BaiduAdvertising.com for non-Chinese companies to learn about Baidu marketing opportunities in one place.

Our experiences in planning and executing successful ad campaigns on Baidu, as well as communicating results effectively, enable us to be a long-term partner to many businesses worldwide.

“NMG has been a great partner to complement Microsoft Store’s global paid search efforts in an otherwise challenging market.”

Ben Carson, Global SEM Manager, Microsoft

The Values That Drive Us:

Explore, Create, Discover

We approach work with the mantra of “探索 (explore)，创新 (create)，发现 (discover),” and believe in constant innovation and data-based analysis. This is implemented in our bi-weekly sprints, where we generate many new ideas, implement them, then analyze as a team.

Be Truthful

We believe in being truthful with our team members, clients, and the people who see our marketing materials. We share all of the documentation and reporting data transparently, then discuss problems and opportunities very openly.

Be the Bridge Between Cultures.

Every member of our team continuously strives to improve their understanding of other languages and cultures. We also help clients and online fans understand Chinese culture through our blog, newsletter, and YouTube videos.

Work Smart, Not Long

Why do so many companies in the marketing industry work such long hours, even when evidence points to it reducing overall effectiveness? Sane working hours, a good salary, and a rewards system tied to results are core elements to our success. These allow us to work smart—with clear processes and scrum-like sprints.