Baidu Account Setup for Global Businesses

Consider using this if you need to provide more context on why you do what you do. Be engaging. Focus on delivering value to your visitors.

Check Eligibility

Easier payment options

Pay for advertising credit via wire transfer, credit card, ACH, SEPA or other local payment options.

Quicker setup

Chinese government rules mean Baidu creation can be slow. We know how to expedite the process. 

Expert advice

If you don’t use our management service, you can still purchase hourly training sessions.

How The Baidu Account Setup Process Works

Account setup can be as fast as two business days but usually takes about two weeks due to the time it takes clients to gather documents.

We can provide account setup as a standalone service or in coordination with the marketing services we provide for you.

The process works as follows:

  1. You contact us to let us know the business name, type and URL (if available).
  2. If your business is not eligible, we’ll let you know immediately. Otherwise, we’ll provide free consultation. This stage is not necessary for setup but is valuable for your marketing strategy and should only take 30–50 minutes of your time.
  3. Then we’ll send a proposal and request specific documentation.
  4. If/when you are ready, you can accept the proposal and send payment and documents.
  5. We will process the paperwork, including translating the certificate of incorporation.
  6. During this time, which may take a week, it’s a good time to update your website, landing page, or conversion process, if required. We also offer relevant services to help. Plus, if we are providing account management services, we will coordinate with you to plan the entire account structure and analytics configuration.
  7. When the account is activated, we will send you the full login information for your Baidu account. If we are managing the ads, we will launch ads when you approve.

Baidu Account Setup FAQ

For the business to be promoted, we require a scan of the certificate of incorporation (business license) and bank flow document. In some industries, we may also require additional certifications. Note: We require the original, untranslated version issued by your local government.

In cases where you have both a home business and a business in China, we require documentation for the home business.

Legally, Baidu owns the account and can choose to remove service if they want to.

You will have full access to your account, whether you work with us in the future or not.

For most clients, we manage the account for them.

It takes about five business days. In our experience, the most common cause of delay is gathering the documents.

Yes. There are exceptions for sensitive industries, but non-Chinese businesses can set up accounts as long as they go through a Chinese organization, such as ours.

A Baidu Master Account is an account that works in your website’s backend, which enables you to manage and log into multiple accounts in one place.

It allows you to log in to your accounts with a single password and access all your sub-accounts via the dashboard without the hassle of logging into each account individually. From the dashboard, you can see the costs, performance, and account balances of each account.

To be eligible, you need a minimum of 10 sub-accounts.

However, for our long-term clients who don’t meet the requirement, we will request for special approval on their behalf.

No fee:
– USD – Wire (SWIFT), ACH, Fedwire
– EUR – Wire (SWIFT), SEPA
– GBP – Wire (SWIFT), UK Faster Payments
– CAD – Wire (SWIFT), EFT
– BTC
– CNY with Ordinary VAT invoice (only for mainland China businesses)

1.5% fee:
– Credit card (available for many fiat currencies)

6% fee:
– CNY with special VAT invoice (only for mainland China businesses)