What does it cost to advertise on Baidu?
To advertise on Baidu, you must first pre-pay for ad credit. You will be charged “per click”, very similar to how Google operates. In other words, each time a user clicks one of your ads, the ad credit in your account will be drawn down.
The minimum initial ad credit deposit is 2,000 USD.
The big question: How much will the cost per click be for your business?
This varies greatly by industry. It is not uncommon to see costs in the range of 0.5-1 USD. It’s also not uncommon for costs to go up to 20 USD for very competitive niches.
For each new project, we come up with estimates based on Baidu’s keyword research tool as well as our past experience.
Campaign Management Fees
For businesses that choose to use our management services, we break fees into two categories: Pre-launch planning and monthly management.
Our fees for pre-launch planning and account build-out are 2,500 USD.
Our fees for account management are 10% of ad spend. For example, if you spend 15,000 USD on ad credit, our ad management fees will be 1,500 USD.
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