Baidu Advertising Pricing


Paid Search Advertising Management for Baidu

What Does It Cost?

To advertise on Baidu, you must first pre-pay for ad credit. You will be charged “per click,” very similar to how Google operates. In other words, the credit in your account is used each time a user clicks one of your ads.

The minimum initial ad credit deposit is 1,500 USD.

We do not charge for account setup.x

Pay-Per-Click Costs

It is common to see costs in the range of 0.5-1 USD. It’s also possible for costs to go up to 20 USD for very competitive niches.
For each new project, we come up with estimates based on Baidu’s keyword research tool, as well as our past experience.

Campaign Management Fees

Pre-Launch Planning & Account Build-Out2,000 USD
Account Management600-1,500 USD/month*
Pay-Per-LeadFor some brands in B2B or higher education niches, we offer performance-based options for our service fees.

Need Training?

For businesses that choose to run accounts on their own, we also offer training on an ad hoc basis for 100 USD/hour.

You can migrate existing landing pages to China with this service.x

Ready to begin your marketing journey in China?

Contact us and get a customized plan for your company’s needs.

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