Paid Search Advertising Management for Baidu
What Does It Cost?
To advertise on Baidu, you must first pre-pay for ad credit. You will be charged “per click,” very similar to how Google operates. In other words, the credit in your account is used each time a user clicks one of your ads.
The minimum initial ad credit deposit is 2,000 USD.
It is common to see costs in the range of 0.5-1 USD. It’s also possible for costs to go up to 20 USD for very competitive niches.
For each new project, we come up with estimates based on Baidu’s keyword research tool, as well as our past experience.
Campaign Management Fees
|Pre-Launch Planning & Account Build-Out||2,500 USD|
|Account Management||600-1,500 USD/month*|
|Pay-Per-Lead||For some brands in B2B or higher education niches, we offer performance-based options for our service fees.|
For businesses that choose to run accounts on their own, we also offer training on an ad hoc basis for 100 USD/hour.
Ready to begin your marketing journey in China?
Contact us and get a customized plan for your company’s needs.