Baidu Advertising Pricing


Paid Search Advertising Management for Baidu

What Does It Cost?

To advertise on Baidu, you must first pre-pay for ad credit. You will be charged “per click,” very similar to how Google operates. In other words, the credit in your account is used each time a user clicks one of your ads.

The minimum initial ad credit deposit is 1,500 USD.

There is also an account setup fee of 290 USD.

Pay-Per-Click Costs

It is most common to see costs in the range of 0.5-1 USD.
For each new project, we come up with estimates based on Baidu’s keyword research tool, as well as our past experience.

Campaign Management Fees

Pre-Launch Planning & Account Build-Out1,200 USD and up
Account Management600-1,500 USD/month*
Pay-Per-LeadFor some brands in B2B or higher education niches, we offer performance-based options for our service fees.

Need Training?

For businesses that choose to run accounts on their own, we also offer training on an ad hoc basis for 95 USD/hour.

You can migrate existing landing pages to China with this service.x

Ready to begin your marketing journey in China?

Contact us and get a customized plan for your company’s needs.

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