Baidu Advertising Pricing

What does it cost to advertise on Baidu?

We charge 600 USD for account setup.

The minimum amount you must deposit for ad credit when you first create the account is 900 or 1,550 USD, depending on the account type.

How much you spend on ad credit thereafter is up to you. Ad credit is pre-paid only.

Ads are pay-per-click, very similar to how Google operates. If you are not familiar with managing pay-per-click campaigns, you will need to use a management service, which we offer.

Our fees for account management are 20% of spend. For example, if you spend 10,000 USD on ad credit, our ad management fees will be 2,000 USD. Discounts are possible for high-spend accounts.

The big question: How much will the cost per click be for your business?

This varies greatly by industry. It is not uncommon for us to see costs in the range of 0.5-1 USD for many less competitive industries or specialized niches. It’s also not uncommon for costs to go up to 20 USD for very competitive niches. There are two routes you can take to estimate this:

  1. You can contact us for a rough estimate. We’ll estimate based on keyword research data and previous experience.
  2. You can request a report with more details, for a cost of 200 USD.

In general, the keyword research data available from Baidu is not as good as what you’d get from Google. For many keywords with lower search volumes, we cannot get reliable data.

Including setup, ad credit and service fees for the smallest initial test campaign, we recommend that you have an overall budget of 5,000 USD or more.


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