Pricing
Paid Search Advertising Management for Baidu
What Does It Cost?
To advertise on Baidu, you must first pre-pay for ad credit. You will be charged “per click,” very similar to how Google operates. In other words, the credit in your account is used each time a user clicks one of your ads.
The minimum initial ad credit deposit is 1,500 USD.
There is also an account setup fee of 290 USD.
Pay-Per-Click Costs
It is most common to see costs in the range of 0.5-1 USD.
For each new project, we come up with estimates based on Baidu’s keyword research tool, as well as our past experience.
Campaign Management Fees
| Pre-Launch Planning & Account Build-Out | 1,200 USD and up |
| Account Management | 600-1,500 USD/month* |
| Pay-Per-Lead | For some brands in B2B or higher education niches, we offer performance-based options for our service fees. |
Need Training?
For businesses that choose to run accounts on their own, we also offer training on an ad hoc basis for 95 USD/hour.
You can migrate existing landing pages to China with this service.x
Ready to begin your marketing journey in China?
Contact us and get a customized plan for your company’s needs.