Baidu, often referred to as the “Google of China,” is widely recognized for its search engine, but its offerings extend far beyond search alone. In 2021, Baidu launched Aifanfan, a customer data platform (CDP) and live chat tool designed to help businesses communicate more effectively with customers. Despite its importance, Aifanfan has received little attention…
Breaking into the China market demands a strong online presence. For private schools, this means more than just having an English website; it requires a Chinese-language site specifically designed for local audiences and supported by Chinese website SEO to boost visibility and performance on China’s top search engine, Baidu. We’ve spent nearly two decades helping…
Advertising in China is very different from what you may be used to in the West. The market is large, complex, and always changing. Many people try to share tips, but the truth is, it takes real experience to know what works. One thing is clear: Baidu advertising is a must if you want to…
If you’re a foreign brand planning to run ads in China, especially on Baidu, you’ll need more than great creative. China’s digital landscape is governed by one of the strictest advertising laws in the world, with unique rules around what you can say, how you say it, and who you say it to. What might…
If you’re a global logistics provider eyeing China’s booming export market, you’re in the right place but so is your competition. Chinese manufacturers and e-commerce sellers are expanding fast, thanks to the country’s powerful cross-border e-commerce (CBEC) engine. They’re selling everything from electronics to apparel on platforms like Amazon, AliExpress, and eBay and they need…
When we say “search engine marketing in China,” you may wonder why we almost exclusively talk about Baidu. Well, for one, our agency is called Baidu Advertising 😉. But more importantly, the search market in the Far East vastly differs from Western countries…and Baidu dominates it. In this article, our team of China specialists reveals…
When promoting any brand in the Chinese market, two channels are set in stone: WeChat and Baidu. As the largest search engine in China (Google is blocked), Baidu is the starting point and go-to place for netizens to find information, research products and services, and shop. Therefore, it’s essential to rank high on the results…
The Baidu Display Ad Network (百青藤, Baidu Baiqingteng) aka Baidu Union is a vast network of over 600,000 websites, apps, and channels. Similar to the Google display network, Baidu Union allows marketers to increase brand awareness among a larger variety of consumers in China and drive traffic in the Chinese market. We get and answer…
With Google blocked in mainland China, Baidu is the country’s go-to search engine with more than 670 million monthly active users. While there is some competition – from Qihoo 360, Sogou, and Soso – their market share is much smaller than Baidu’s chunk of the industry. Therefore, showing up at the top of Baidu’s search…
