Achieving Baidu Marketing Success with Aifanfan’s Live-Chat Solution

Baidu, often referred to as the “Google of China,” is widely recognized for its search engine, but its offerings extend far beyond search alone. In 2021, Baidu launched Aifanfan, a customer data platform (CDP) and live chat tool designed to help businesses communicate more effectively with customers.

Despite its importance, Aifanfan has received little attention in English-language media, leaving many foreign businesses unaware of its full potential. We’ve successfully integrated Aifanfan into our strategies to help international companies drive sales and generate leads in China.

For B2B marketing, whether you oversee a team at a software company, technology service provider, manufacturing business, logistics firm, or a school managing student recruitment, understanding tools like Aifanfan can unlock valuable opportunities in Baidu online marketing and help you more effectively reach the Chinese market.

In this article, we will explore Aifanfan’s key features and explain how it can support your marketing, lead generation, and customer management efforts in China.

The role of Baidu’s Live-Chat Tool

In China’s fast-paced online landscape, real-time customer support is no longer optional it is essential. Nearly 80% of Chinese companies now offer real-time customer support, and with good reason. Baidu Aifanfan, a powerful customer support tool from Baidu, plays a key role in making that possible.

What makes Aifanfan stand out is how seamlessly it integrates with Baidu ads, allowing marketing and sales teams to share data, track performance, and improve campaign results.

From our experience, adding real-time support through Aifanfan can be the critical difference between a campaign that struggles and one that delivers real profits. By helping businesses connect with customers in the moment, answer questions, and guide decisions, Aifanfan turns ordinary marketing into meaningful, results-driven engagement.

For companies looking to succeed in the Chinese market, using Baidu Aifanfan isn’t just a nice-to-have, it’s a smart move that can directly impact your bottom line.

Connecting Baidu Ads with Aifanfan

Before we dive into Aifanfan’s key features, it’s important to highlight one key point: the app works best when paired with an existing Baidu Ads account.

Why does this matter? 

First, integrating it with Baidu Ads makes Aifanfan free to use, because it is a huge advantage for businesses already advertising on Baidu. But more importantly, it gives you access to Baidu’s full ecosystem, allowing you to combine advertising data, customer insights, and real-time support in one powerful Chinese digital marketing platform.

In the next sections, we’ll explore how this integration helps your businesses get the most out of your marketing, turning customer interactions into real results.

Key Features of Baidu Aifanfan: What B2B Marketers Need to Know

Chat Tool

Aifanfan’s chat tool lets you manage all conversations with potential customers in one place, making it easier to respond quickly, stay organized, and improve engagement across the board. For us, this feature is the real game-changer.

AI-driven Marketing Data 

Because Aifanfan connects directly with Baidu Ads, it taps into Baidu’s massive data pool. This helps you better understand which products or services resonate with your audience, track customer behaviors, and sharpen your targeting without needing to manage complex data pipelines.

Let’s break it down with a simple example: If you are a B2B service company selling software to Chinese businesses, Aifanfan can show you which industries are clicking on your ads, which product features get the most interest, and where leads are dropping off. 

This helps your marketing team adjust ad messages, improve targeting, and focus on the audiences most likely to buy, all using real-time, AI insights. This way, you can close more good deals and avoid wasting budget on leads that won’t convert.

Integration with Baidu Pay for Click Ads:

When you link Aifanfan with Baidu Ads, you unlock real-time ad optimization. This means you can adjust campaigns, improve conversions, generate more leads, and make sure your ad spend works smarter. 

By linking Aifanfan with Baidu Pay-Per-Click Ads, you can unlock features like optimized cost-per-click (oCPC) bidding and real-time adjustments. While we often find that human oversight delivers better results, these automation options offer added flexibility, especially for testing keywords, adjusting bids, or improving lead flow.

Moreover, for B2B marketing managers looking to expand their reach in China, Aifanfan offers more than just customer chat. You can also use it to explore active bids and tenders, opening new doors for partnerships, vendor relationships, or supplier deals, a valuable tool for B2B companies navigating a competitive landscape.

On top of that, Aifanfan lets your team experiment with keywords to see which ones attract the most traffic. Even if you’re used to working with Google or LinkedIn Ads, having this inside track on Baidu-specific performance helps you sharpen campaigns without wasting time or budget.

Who Is Aifanfan Designed for?

Aifanfan’s chat tool is primarily built for Chinese companies, which is why it currently doesn’t offer an English-language option. That’s where we can help. We assist international teams by translating, setting up, and managing the app so you can focus on what matters: results.

At its core, Baidu designed Aifanfan to serve two main groups:

• Business owners looking to use Baidu’s data and tools to better market to Chinese customers and manage client relationships.
• Third-party CRM providers are working with Baidu to enhance the Aifanfan platform experience.

While many Chinese companies may not be familiar, global brands like 3M have already embraced Aifanfan, joining over 390,000 businesses using the platform today.

Importantly for B2B marketing managers, Aifanfan leans more toward business-to-business use, offering tools that go beyond just customer management. We’ll explore why this matters and how it can benefit your team in the upcoming section on B2B Marketing.

Why Should You Consider Using Aifanfan?

If you’ve used Salesforce or similar tools to manage customer data in other countries, you’ll quickly understand why Aifanfan plays a key role in China’s B2B marketing landscape. While Aifanfan may not be as feature-heavy as Salesforce, it offers clear, practical benefits for marketing teams looking to break into or expand within the Chinese market.

1. Convert More Website Visitors

If you run a software company, service business, tech firm, manufacturer, logistics company, or any B2B brand selling to Chinese exporters, adding real-time chat (like Baidu Aifanfan) can help increase your conversions. It’s not just about answering questions, it’s about keeping potential customers interested at the right moment and turning their interest into real leads.

2. Acquire Leads

Aifanfan doesn’t just connect to Baidu; it integrates with other major Chinese search engines and platforms, giving you access to a broader pool of leads. For B2B marketers, this means reaching Chinese buyers, exporters, and business partners across channels all from one tool.

3. B2B Marketing

Aifanfan reflects a key shift in China’s evolving B2B landscape. In the past, digital tools were mainly used for B2C campaigns, while B2B growth depended heavily on sales teams and direct relationships. But as China’s digital economy matures and as ad space on platforms like search engines, social media, and online publications grows more expensive, you need smarter, more cost-effective solutions.

Aifanfan allows businesses not only to connect with individual customers but also to search for, engage, and message other companies directly, opening new B2B opportunities across industries like software, services, technology, manufacturing, and logistics.

For marketing managers who already understand platforms like Google or LinkedIn, Aifanfan offers a uniquely Chinese channel to expand reach, optimize lead generation, and strengthen cross-business relationships — all within Baidu’s powerful ecosystem.

4. Managing Clients & Customers

For B2B marketing managers, staying organized is key, especially when you’re juggling multiple client relationships, leads, and campaigns. Aifanfan makes this easier by giving your team tools to look up, message, and manage customer interactions directly within the platform.

This isn’t just useful for large enterprises; it’s especially valuable for smaller organizations or marketing teams that need to streamline processes and avoid unnecessary spending.

One standout feature?

Aifanfan’s automated data tagging and categorization system sorts and archives new leads as they come in. This means less manual work for your team and more time spent focusing on strategy, content, and results.

For busy B2B marketing managers, speed and precision matter — especially when handling client data across complex industries like software, manufacturing, or logistics. With Aifanfan’s built-in smart tagging system, your team can easily search, organize, and filter companies, people, and products whenever needed — no technical deep dive required.

The platform offers 65 ready-to-use tags that cover everything marketing teams care about:

• Industries
• Company locations
• Shareholders and decision-makers
• Government affiliations
• Trademarks
• Business scope and activity

These tags help you quickly surface the right contacts, spot valuable partnerships, or segment leads without wasting time on manual research or scattered data. Whether you’re targeting Chinese exporters, tech buyers, or manufacturing partners, Aifanfan gives your B2B team the tools to move faster and smarter — all inside one connected ecosystem.

This search tool works through Aifanfan’s lead manager, as you can see in the image below, where users can quickly add and save contact details for each lead.

B2B marketing teams will appreciate Aifanfan’s lead manager, which helps flag invalid leads and even triggers automatic refunds, saving time and budget. Overall, Aifanfan makes it easier for companies to connect, collaborate, and drive sales across the Chinese market, whether you’re in software, services, manufacturing, or logistics.

5. All Your Messages in One Place

Aifanfan helps marketing teams centralize customer communications by bringing all messages into one easy-to-manage hub. You can track where leads come from, set up automated replies to common questions, and keep customers updated via WeChat or SMS.

Beyond messaging, Aifanfan gives your team a clear view of the full customer journey from ad clicks to website visits to conversations that turn into leads. With this, as a marketing manager, you can set smarter goals and fine-tune campaigns across software, services, manufacturing, logistics, or any sector selling to Chinese exporters.

6. Data Protection

With China’s strict Personal Information Protection Law (PIPL), it’s becoming harder for companies to rely on third-party data tracking or external platforms. For marketing managers in software, services, manufacturing, or logistics, this creates new challenges when running campaigns for Chinese exporters.

Aifanfan gives you a better solution: its built-in marketing tools help your team own and control customer data directly — no need to worry about sudden platform changes or shifting data policies. This means you can manage customer relationships confidently, stay compliant, and keep your campaigns running smoothly without the risks tied to third-party data.

How to set up the Aifanfan Tool

If you’re a B2B marketing manager looking to bring Aifanfan into your strategy, we’re here to help. Simply reach out to our team, and we’ll guide you through creating your account step by step, no need to navigate the process alone.

Once your account is set up, you can easily download the Aifanfan app and start using its tools to strengthen your marketing efforts, whether you’re in software, services, manufacturing, logistics, or selling to Chinese exporters.

Step 1: From the main interface, simply click 下载 (Download) to get the app for your chosen device. Prefer using a browser? Just select 用户登录 (User Login) to access the web version and get started right away.

Step 2: From there, you’ll be directed to the login page to access your account.

Step 3: As you’ll notice, the login page connects directly to Baidu Ads, making it easy to access everything in one place.

Takeaways

We understand there’s a lot to take in when it comes to Aifanfan, and it’s completely normal if you still have questions about how it can fit into your China marketing strategy. Whether you’re managing a marketing, manufacturing business, a logistics firm, or a B2B service provider, understanding how to use Aifanfan can give your team a stronger edge in reaching Chinese customers.

If you’re curious about how to get started or want to deepen your understanding of Aifanfan and Baidu’s broader marketing ecosystem, we’re here to help. With the right insights and tools, your marketing team can confidently navigate the Chinese market and unlock new growth opportunities.

Need tailored advice or industry-specific guidance?  Call us today!