Baidu Advertising Management Service

Baidu provides a great opportunity for businesses to reach their customers but is also highly competitive. We provide the highest level of account management to give businesses the best chance of success in China.

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Search marketing strategy

The first step is to meet with us so we can help diagnose the situation. We will plan out your Baidu ad campaign in a way that fits your business goals.

Eye-catching creatives

We use words and images in a way that maximizes clickthrough rates.

Integration with your analytics platform

We send data to Google Analytics and create a model for you to monitor results.

Daily account management

We monitor and tweak your account every business day to ensure the best performance.

Baidu Advertising Service FAQ

We take inspiration from multiple sources, such as keywords you use on Google, your website, your products, competitors, and more.

Then, we provide you with a list in Chinese and English to discuss further and approve pre-launch.

After the launch, we proactively manage keywords on an ongoing basis, including adding and removing keywords, managing negative keywords, match types, and more.

We don’t recommend limiting your campaign to one device type unless your product is tailored to that specific device. For example, if you are trying to generate Android downloads, we would use ads that only target Android users.

For almost all cases, we recommend search ads. We only recommend display ads for companies that want to use broad targeting to reach even more people.

If you have somebody on your team skilled in Chinese marketing, you might consider running the ads on your own.

If you have somebody who can read/write Chinese but doesn’t understand marketing, you still might consider doing the work yourself, but consider having us help you with training.

If you don’t have the right person on your team, or you want to reach the highest level of performance, you should use our service.