Ad Costs
To advertise on Baidu, you must first pre-pay for ad credit. The minimum amount to purchase is 1,500 USD. As users click your ads, that balance will be gradually drawn down. We usually see a cost-per-click in the range of 0.3-1.2 USD. We can help estimate the cost per click for you for free.
Service Costs
Account setup
$290
Convenient recharge options (credit card, wire transfer, ACH, SEPA, Bitcoin, etc.)
Document translation, real name verification and Baidu “guarantee” included.
launch
~$1,500 – $10,000
Full account buildout
Analytics configuration
Two months of management
Baidu account management
~$800 – 2,000 / month