Want to tap into China’s massive online market? Baidu landing page optimization is key to turning visitors into customers. But Baidu isn’t just Google in Chinese. It has its own rules, user habits, and cultural preferences that foreign businesses need to understand to succeed. From mobile-first design and lightning-fast load times to using Simplified Chinese…
Expanding into China’s online market opens doors to millions of potential customers, but succeeding on Baidu isn’t as simple as translating your website. Baidu, China’s leading search engine, has its own rules, user habits, and ranking factors that differ significantly from those of Google. If you want real visibility, you need more than multilingual pages;…
Traditionally, having a website has been the first move for brands entering new markets; it’s where you showcase products, share information, and build trust with customers. But does this approach still work the same way for Baidu marketing in China? China’s digital world is very different from the West. With the Great Firewall limiting global…
Navigating China’s digital world means following different rules. With nearly 1.1 billion internet users, China is one of the biggest markets, but Google isn’t part of it. Instead, Baidu is the main search engine, especially popular with mobile users. This makes Baidu advertising for foreign brands crucial for reaching Chinese customers. At the same time,…
Running ads on Baidu but not seeing results? Many Western businesses dive into Baidu advertising assuming it works just like Google, but quickly discover that China’s largest search engine plays by its own rules. With over 679 million monthly active users, Baidu dominates China’s search landscape. However, without proper localization, your campaigns are likely to…
Struggling to build trust or even show up in search results in China? For many Western businesses, visibility on Baidu feels like a black box, even after launching a local website or running ads. What’s missing is trust. In China, trust starts with presence on Baidu Baike. Think of it as China’s version of Wikipedia,…
If you’re used to marketing in the U.S., you probably have a clear idea of how buyers think: they Google, read your blog, maybe watch a YouTube review, then fill out a contact form. But in China? That strategy hardly works. Consumer behaviour in China approaches research very differently, from how they search, to what…
Launching a brand in China isn’t just about localization, it’s about re-engineering your digital strategy from the ground up. Many B2C marketers make the mistake of thinking Baidu is simply “China’s Google,” but that comparison quickly falls apart in practice. Baidu’s algorithms prioritize different signals, its advertising platform has stricter compliance rules, and its users…
Imagine trying to market your business in a world where Google, LinkedIn, and Facebook don’t exist. That’s exactly what it feels like when Western businesses enter China’s digital landscape for the first time. The platforms are different. The rules are stricter. And the expectations? Much higher. This blog is your essential guide to understanding marketing…
