Baidu Account Setup

What type of documentation do you require from us to set up an account?

In most cases, we only require a scan of the business’ certificate of incorporation. In some industries, we may also require additional certifications. Note: We require the original, untranslated version issued by your local government.

In cases where you have both a home business and a business in China, we require documentation for the home business.


Who owns the account?

You own the account that you open. We only have the right to manage it on your behalf (if you choose).


What is Baidu master account?

Baidu Master Account is an account that works in your website’s backend which enables you to manage and log into multiple accounts in one place.

Why Do You Need It?

Organization and convenience.

Are you an agency with multiple clients?

Does your business or company have multiple online accounts all with different logins and passwords?

Baidu master account allows you to log in with a single password and access all your sub-accounts via the dashboard without the hassle of logging into each account individually.


You need a minimum of 10 sub-accounts to apply for Baidu master account.

However, for our long-term clients who don’t meet the requirement, we will request for special approval on their behalf.

Getting Set Up

To set up the account you will need

  • an account name (only support English words),
  • an email address, and
  • a Chinese phone number (to receive an SMS code for the first login).

Access Detailed Campaign Information

Want to know how each sub-account is performing?

In the dashboard, you can see the costs, overview performances, and account balances. Click on the sub-account and you can login to it, you will see more detailed campaign information there.


Can I advertise multiple businesses with one Baidu account?

No, you can only advertise one business/website per account.


What does “verification” mean?

Baidu uses a “guarantee” system now, although it’s referred to as “verification” in Baidu’s back-end.Read more here.

We will take care of the advertiser account verification/guarantee setup. It doesn’t require any extra action on the advertiser’s part.


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