FAQ

Baidu Account Setup

What type of documentation do you require from us to set up an account?

In most cases, we only require a scan of the business’ certificate of incorporation. In some industries, we may also require additional certifications. Note: We require the original, untranslated version issued by your local government.

In cases where you have both a home business and a business in China, we require documentation for the home business.

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Who owns the account?

You own the account that you open. We only have the right to manage it on your behalf (if you choose).

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How long does it take to set up an account on Baidu?

It takes approximately five working days.

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Can I advertise multiple businesses with one Baidu account?

No, you can only advertise one business/website per account.

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What does “verification” mean?

Baidu uses a “guarantee” system now, although it’s referred to as “verification” in Baidu’s back-end.Read more here.

We will take care of the advertiser account verification/guarantee setup. It doesn’t require any extra action on the advertiser’s part.

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