Baidu Account Setup

What type of documentation do you require from us to set up an account?

In most cases, we only require a scan of the business’ certificate of incorporation. In some industries, we may also require additional certifications. Note: We require the original, untranslated version issued by your local government.

In cases where you have both a home business and a business in China, we require documentation for the home business.


Who owns the account?

You own the account that you open. We only have the right to manage it on your behalf (if you choose).


How long does it take to set up an account on Baidu?

It takes approximately five working days.


Can I advertise multiple businesses with one Baidu account?

No, you can only advertise one business/website per account.


What does “verification” mean?

Baidu uses a “guarantee” system now, although it’s referred to as “verification” in Baidu’s back-end.Read more here.

We will take care of the advertiser account verification/guarantee setup. It doesn’t require any extra action on the advertiser’s part.


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