Baidu Account Setup

What type of documentation do you require from us to set up an account?

In most cases, we only require a scan of the certificate of incorporation of the business to be promoted. In some industries, we may also require additional certifications. Note that we require the original, untranslated version issued by your local government.

In cases where you have both a home business and a business in China, we require documentation for the home business.


Who owns the account?

You own the account that you ask to open, we only have the right to manage it on your behalf (if you choose).


Can I advertise multiple businesses with one Baidu account?

No, you can only advertise one business/website per account.


Am I locked in with you if you set up my account?

No. You can quit at any time. You can change your ad spend at any time. You can upgrade or downgrade your management plan at any time.


What does “verification” mean?

Baidu uses a “Guarantee” system now, although it’s referred to as “Verification” in Baidu’s back-end. Read more here.

We will take care of the advertiser account verification/guarantee setup. It doesn’t require any extra action on the advertiser’s part.


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