FAQ

Baidu Account Management

Can I see the ads and keywords to be used before they’re activated?

If you choose to have us manage the account for you, we will send you a list of keywords and ads for your approval. In general, we send a sample of ads and keywords and discuss the strategy with you. However, we can also create a full output of ads and keywords if you prefer.

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Do we have access to the account?

You can log in at http://www2.baidu.com. Except for username and password, you also need a verification code or corresponding cellphone number. If you need the former, you can ask us for it from 9 A.M. to 5 P.M. (China time) on any working day.

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Can I manage a Baidu account if I do not speak Chinese?

Even with prior PPC experience, managing a PPC account on Baidu will be very difficult for non-Chinese speakers. While an English version of Baidu’s account management interface is available, it is difficult to localize site content and keywords without native-level Chinese skills. It is certainly better to use a Chinese agency if possible. Read more here.

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Do I pay before or after?

Our clients pay at the beginning of each month before services are rendered.

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Does Baidu have an analytics platform? If so, how does it compare to Google Analytics?

Yes. Baidu’s analytics platform is called Baidu Tongji. Read more here.

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Is Baidu’s account management interface in English?

Baidu’s online pay-per-click management interface is only in Chinese. However, their desktop account editor is in English and Chinese. You can read more about their interface here.

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How can I add negative keywords?

You can follow the below three screenshots to add negative keywords via Baidu’s web browser interface.

Step 1:

Baidu-add-negative-keywords-1

Step 2:

Baidu-add-negative-keywords-2

Step 3:

Baidu-add-negative-keywords-3

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