Baidu Account Management

Can I see the ads and keywords to be used before they’re activated?

If you choose to have us manage the account for you, we will send you a list of keywords and ads for your approval. In general, we send a sample of ads and keywords and discuss the strategy with you. However, we can also create a full output of ads and keywords if you prefer.


Do we have access to the account?

You can log in at http://www2.baidu.com. Except for username and password, you also need a verification code or corresponding cellphone number. If you need the former, you can ask us for it from 9 A.M. to 5 P.M. (China time) on any working day.


Can we create a master account for our agency?

There are two types of master accounts.

#1 – If you are using the same business license for each Baidu advertising account, it’s possible to create a master account to manage each of those easily. This would work if you are running several different Baidu advertising accounts for one large client. For example, if you had two or more different accounts for different units of Siemens.

#2 – If each Baidu advertising account uses its own business license, you will need to create at least ten accounts before being given access to a master account. Each account will have the same setup process and limitations as normal (minimum spend, business license, access to a Chinese phone to receive pin codes, etc), but you will have one convenient place to manage them all from.


Can I manage a Baidu account if I do not speak Chinese?

Even with prior PPC experience, managing a PPC account on Baidu will be very difficult for non-Chinese speakers. While an English version of Baidu’s account management interface is available, it is difficult to localize site content and keywords without native-level Chinese skills. It is certainly better to use a Chinese agency if possible. Read more here.


Do I pay before or after?

Our clients pay at the beginning of each month before services are rendered.


Does Baidu have an analytics platform? If so, how does it compare to Google Analytics?

Yes. Baidu’s analytics platform is called Baidu Tongji. Read more here.


Is Baidu’s account management interface in English?

Baidu’s online pay-per-click management interface is only in Chinese. However, their desktop account editor is in English and Chinese. You can read more about their interface here.


How can I add negative keywords?

You can follow the below three screenshots to add negative keywords via Baidu’s web browser interface.

Step 1:


Step 2:


Step 3:



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