Baidu Baike is the Chinese equivalent of Wikipedia. The benefit of creating a company page on Baidu Baike is that your brand will instantly appear near the top of the Baidu search engine results page for branded keyword searches.
For example, if I search Walmart (沃尔玛), you can see its Baike page near the very top of the search engine results page:
Creating a Baike page is vital in establishing your brand as a key player in China. It’s especially beneficial for companies that aren’t ranking well organically. A Baike page is a quick and relatively low-cost way to increase your brand presence in China.
Nanjing Marketing Group will help you setup a Baike page for your brand and manage it on an ongoing basis.
Our Baike service includes the following:
- Creation of Baidu Baike content. You can provide the content and we’ll translate it, or we can create it from scratch with your assistance. Up to 2,000 Chinese characters.
- Writing and posting of 3 ‘news articles’ to serve as referenced source material for the Baidu Baike page. Up to 1,500 Chinese characters per article.
- Monthly moderation of page content.
- Baidu Baike verification service optional. Only available for businesses with a Baidu paid search account and ICP license. Verification allows for increased control of page content.
Show your brand is in China to stay
Impress Chinese consumers with a professional page on China’s largest wiki