Baidu Wiki Creation


Baidu Baike is the Chinese equivalent of Wikipedia.   The benefit of creating a company page on Baidu Baike is that your brand will instantly appear near the top of the Baidu search engine results page for branded keyword searches.

For example, if I search Walmart (沃尔玛), you can see its Baike page near the very top of the search engine results page:

Walmart baike


Creating a Baike page is vital in establishing your brand as a key player in China.  It’s especially beneficial for companies that aren’t ranking well organically.  A Baike page is a quick and relatively low-cost way to increase your brand presence in China.

Nanjing Marketing Group will help you setup a Baike page for your brand and manage it on an ongoing basis.

Our Baike service includes the following:

  • Creation of Baidu Baike content. You can provide the content and we’ll translate it, or we can create it from scratch with your assistance. Up to 2,000 Chinese characters.
  • Writing and posting of 3 ‘news articles’ to serve as referenced source material for the Baidu Baike page. Up to 1,500 Chinese characters per article.
  • Monthly moderation of page content.
  • Baidu Baike verification service optional. Only available for businesses with a Baidu paid search account and ICP license. Verification allows for increased control of page content.

Show your brand is in China to stay

Impress Chinese consumers with a professional page on China’s largest wiki


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