It’s possible to serve standardized hotel ads on Baidu search and Baidu Maps.
For users, it’s a convenient way to browse through hotel listings and find an available room.
For advertisers, it’s relatively straightforward to provide up-to-date room and availability data to Baidu. Data can be provided in XML format.
The screenshot below shows a search for a specific hotel. The first result is a hotel ad. Users can click through to get more information on rooms, as well as hotel reviews. A room may be shown with offers from various travel platforms.
The minimum cost-per-click ranges from 3 to 8 Chinese Yuan, depending on the location of the hotel and whether the ad is shown on Baidu search or Baidu Maps. This is relatively high for Baidu ads, but may be worth it given the strong purchase intent that users have.